All marketers are liars. The likely story… that likely happened but not really

all-marketers-are-liars-by-seth-godinI have been muscle testing, diligently, if the stories that sell products, courses, software, are facts or made-up likely stories.

A likely story is a lie.

We, marketers, are taught: facts tell, but stories sell.

And so every sales letter is one story of another.

I used to be a liar, because I didn’t think life was interesting enough, so I embellished it. I was caught, and it didn’t matter. I just kept making up interesting stories, mostly sob stories about myself.

I was selling myself… and because I didn’t think I had anything to offer, I lied.

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If you are human, you are hungry for stories — the power of reading

composition-of-diverse-people-smilingcropped6aIt seems that to be human is to crave stories. So, if you are reading this, you crave stories.

The question is: where are you get your stories from?

Most of you get it in gossip.

Many get it in soap operas as well… not much better than gossip.

I recommend that you read. Quality novels or short stories… It enriches, while gossips or gossipy TV shows don’t.

Neither do romance novels…

You need to satisfy the hunger, but just like with food, some foods nurture, others fill you up with crap.

So choose wisely.

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Remember: How I learned Hebrew and how it can help you to become the new human being in no time flat

remember Hebrew: you used to know it. Remember who you are: you used to know it.

Motto: Mentor: Someone whose hindsight can become your foresight

Remember who you are

In 1981 I got a letter from a man from Israel. He claimed to be a second cousin on my father’s side to me. He was coming to an educational conference in Hungary. He came with his wife.

We spent time together, they were staying with me, in my one-bedroom high-rise apartment in Budapest. He visited with every member of my family, and witnessed their contempt for me first hand.

He promised to be family to me if I decided to go to Israel.

One year later I packed a suitcase and left Hungary. illegally. It was winter in Hungary when I left, in fact it w

Donald Trump: soul correction, vibration. overall intelligence… the other side of The Donald

the-other-side-of-donald-trumpSoul correction… if it is accurate and really something recognizable, then you should be able to tell someone’s soul correction without knowing their birth date.

Of course you need to know the person well.

This is exactly what happened this morning.

I found an email in my inbox recommending an article on what Tony Schwartz, Donald Trump’s “The Art of The Deal” book’s ghostwriter has to say now that the Republican’s make Donald Trump their presidential candidate. Donald Trump: personal vibration: 70. Number of spiritual capacities: 4, overall intelligence, including emotional and spiritual intelligence: 30. For contrast: Adolph Hitler: personal vibration: 100. spi

How do you know if you are growing, or just imagining that you are?

Unsightly-weedsMy homework for the course I am in is to read 200 testimonials to a book in my niche.

My niche is self growth, becoming a human being, being all you can become…

A little vague, I am afraid. But being able to pinpoint what attracts people that say they want to grow is what I want to do… so I have been reading those darned testimonials.

I’ve chosen to only track testimonials to book I have read myself:

Frequency by Penney Peirce (personal vibration: 130)… Truth value 3% and E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality by Pam Grout (personal vibration: 170) truth value between 5 and 8 percent, depending where the reade

One path to Self you may want to take

the-most-awe-inspiring-youtube-videos-One of the capacities you want to cultivate is the capacity of being in awe. Awestruck, awe-inspired.

Why? Because unless you can be moved on the inside, you are dead and I can’t help you… nobody can.

Unless you can attain to a certain level of awe, you are not going to be able to have a purpose to your life, or love, or rise above the pedestrian existence of the current humanity.

And no, I am not going to turn it on for you, please don’t ask.

This is a pro

Osho: The art of walking the tightrope

tightropeIn this series of Osho talks he examines stories from different ancient cultures. This is an excellent companion to what I teach. Enjoy!

ONCE, WHEN THE HASIDIM WERE SEATED TOGETHER
IN ALL BROTHERLINESS,
PIPE IN HAND, RABBI ISRAEL JOINED THEM.
BECAUSE HE WAS SO FRIENDLY THEY ASKED HIM,
‘TELL US, DEAR RABBI, HOW SHOULD WE SERVE GOD?’

HE WAS SURPRISED AT THE QUESTION,
AND REPLIED, ‘HOW SHOULD I KNOW?’

BUT THEN HE WENT ON TO TELL THEM THIS STORY..
THERE WERE TWO FRIENDS OF THE KING,
AND BOTH WERE PROVED GUILTY OF A CRIME.

SINCE HE LOVED THEM THE KING WANTED TO SHOW THEM MERCY,
BUT HE COULD NOT

The importance of knowing what you want

Knowing what you want to achieve, is one thing that is missing in you. Another name for that is called “mental representation” of what you want to achieve.

Mental representation is a detailed picture, so detailed and so tangible, that you can pinpoint where reality is deviating from it… and how.

Mental representation is a spiritual capacity that sits squarely on a lot of other spiritual capacities, so obviously it is not part of the first seven most people have, not even part of the first 13, many professionals have, not even part of the first 20, that doctors have. And

Updated: A Time To Give Thanks. But To Who? For What? Mundane Or Significant? Habit And Duty Or Privilege?

Thanksgiving_bountyI wrote this article five years ago. Sometimes the way to get ahead is to go back five years and start from there.

Recently the readership of this blog has changed, not to my liking. I’d like to return to how it was five years ago, when people with sincere desire to change visited, and asked for help.

OK, here is the old article… hopefully all typos are corrected.

Thanksgiving: a time to give thanks. But to who? For What? Mundane or Significant? Habit and Duty or Privilege?

In searching what I am really thankful for, I went through all the things I could be thankful for.

The ai

The story you so diligently protect… that you lie for, you die for…

not-pretty-enough-smallerThe single reason most people don’t want to work with me is this: I will rob them (attempt to) of their sob story. ((Sob story: a repeating way to be miserable, to lose out on life, to be beaten down))

What’s a sob story?

Well, everybody has one… It was born after an incident in early childhood.

Something happened, and you made a decision about yourself, about the world, about your mother.

Some people have interlocking decisions, making the sob story as strong as a Greek myth.

As long as your sob story is intact, you lie through your life to mai