Look for it where it is, not where the light is on

streetlight-effect-2Everyone is looking for the lost key under the lamppost…  The Streetlight Effect ((The streetlight effect is a type of observational bias where people only look for whatever they are searching by looking where it is easiest.[1][2][3][4] The search itself may be referred to as a drunkard’s search.

Taken from an old joke about a drunkard who is searching for something he has lost, the parable is told several ways but typically includes the following details:

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The Hundredth Monkey and the Second Phase Activator Course: What’s the Connection?

Have you just acquired the subject but are unsure how to get the best use out of it? Do you want one but don’t know if it would be the right thing for you? Have a look at the article below. We are sure it will point you in the right direction. Based on our […]